behaviors of communication, culture, and decision making, we can determine how these concepts have made this corporation successful.
1. Starbucks
(1) Company History
Starbucks opened its first location in Seattle’s Pike Place Market in 1971. Howard Schultz, owner and chairman, joined the company in the early 1980s and purchased it a few years later. It was during his travels to Italy that
고객과 종업원 사이의 상호작용은 시장이 성공하느냐 실패하느냐에 중대한 영향을 미치는 요소이다. 특히, 서비스 질은 중추적인 역할을 한다. 종업원에게 평균 이상의 관심을 기울이는 회사는 대부분 가장 성공하는 회사가 된다. 성공한 회사들은 종업원들을 잘 훈련 시켜서 처음부터 적절한 서비스
Car Following Model : 추종모형
1. 정의 : 뒤 차량은 앞 차량을 따른다고 가정하고, 이 한 쌍의 행태로부터 교통류 전체의 행태를 추론하는 이론이다. 추종차량은 자극의 크기에 비례하여 가, 감속한다. 또한, 뒤차의 반응은 앞차거리에 반비례하는 현상을 보인다. 추종모형은 Wiedemann74와 Wiedemann99로 구분할
Part A.
The company of our choice is Lotte Department Store. It is the biggest department store branch in South Korea. Established on November 15th, 1979, by Lotte Shopping Corporation, Lotte Department opened its first shopping center in Jung-gu, Seoul, on December 17th of the same year. It is now the head office of Lotte Department Store. Since opening its first store, Lotte has gradually incr
Travel guide’ for young people.
4. Communication concept
Communication concept of Korean is a story telling style. The advertisements with this concept have been broadly shown through TV, internet banner and printed advertisement. In the “Ask Japan about Japan(일본에게 일본을 묻다)” version of Korean Airline commercial, it is enough to excite consumers’ emotion. Although Japa
Microflora ?
Consists of microorganisms that live in the digestive tracts of animals and is the largest reservoir of human flora.
“forgotten” organ
Bacteria up to 60% of the dry mass of feces
If bacterium has 1㎛ diameter, the length of 100 trillion bacteria is about 100 thousand kilometer.
It means we can turn around the earth twice and half with these bacteria.
Functions of gu
2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the diffe
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe
Role playing
Diversion
Self-gratification
Learning about new trends
Physical activity
Sensory stimulation
Location
Nature and quality of assortment
Price
Advertising and promotion for Positioning of the Retail Brand
Sales personnel
Services offered
Physical store attributes
Nature of store clientele
Point-of-purchase displays
Consumer logistics
(1) Location